If you live in a city like Delhi or Mumbai you could not miss the excitement around the release of Befikre. A friend of ours who is a well established person in her PR circles suggested – Hey uncles aren’t you going to do anything around Befikre? No brand partnership in mind? It is a […]

Sanchit uncle meant no joke when he said it. Blaze uncle. I want to employ people from the Sardar community as our customer happiness uncles. They are one of the most hospitable and jolly peoples in India. To them, hospitality comes naturally and lurks straight from the heart. I liked the idea instantly. Let’s do […]

Is there a greater gratification in life than spreading love? Mystical are the ways in which we Indians choose to portray chastity in our society and yet be most victimized by it. I often seek answers to find out why and how we became so narrow and judgemental about our history, our tradition that we […]